Ah Florida… The land of sun, sand and theme parks is the top destination state in the country. It attracts over 80 million visitors a year, and tourism is the biggest contributor to the state economy. Orlando is also the largest airport rental market in the world, so it's no wonder then that car rental companies are all angling for a piece of this pie.
Head to the car rental counters in the major Florida airports, and you'll find all the usual suspects there—Hertz, Avis, Dollar, Thrifty, Enterprise and Alamo to name just a few. You'll also find many of the discount brands and smaller regional players both on and off airport. What you wouldn't have found until very recently though, is one of the largest car rental companies in Europe, nor the #6 ranked company in U.S. car rentals by market share.
Let's take a look at these two players and see what they bring to the table.