Hertz was the only company this year to offer any car rental deals for Cyber Monday. They offered up to 40% off of prepaid rentals through the Hertz brand, and a 25% discount on the Dollar and Thrifty brands which they also own. While up to 40% off sounds like an awesome deal, up to is the operative term here—the actual prices were nothing to write home about.
On the other hand, the 25% off that Dollar and Thrifty offered up was the real deal. As discount brands, Dollar/Thrifty tend to be priced very aggressively to start with. While they do offer coupons that can net you 10-15% off on a regular basis, it is truly rare to find a 25% discount code, so those who got in on the this got quite a good deal.