Imagine if you will ... a rental Nissan Altima (easy to imagine) being driven by a 16-year old (hard to imagine), where the driver possesses no license, no insurance, and ignores a stop sign because the driver has not yet passed the state's road sign recognition test. The vehicle with the right-of-way just so happens to be a fire truck. Remarkably, this happens to be a real story out of St. Louis and the outcome was predictable -- fire truck sustains damage but rental car loses the collision contest. The driver of the Nissan (and his passenger) were trapped in the car remnants and needed extrication. Fortunately, the people best at that task -- the fire department -- happened to be on hand! While the newscasts tend to focus on the damage to the fire truck that's going to be out of service temporarily for repairs, the Altima is missing much of a front end, spun around against a building, and the occupants had to be cut out of the vehicle. And while the 16- and 15-year old had minor injuries, the mother of the driver denied medical care on their behalf after extrication. How is the rental company going to view this incident?