Rental car customers are happier overall with the airport rental experience these days, according to J.D. Power's 2018 North America Rental Car Satisfaction Study. In fact, renting a car has officially become the most satisfying part of the North American travel experience, beating out satisfaction with airports and airlines. This year, satisfaction with renting a car at the airport hit an all-time high in the survey's 23-year history.
Enterprise was the top-ranked car rental company for the fifth consecutive year, followed by Hertz and National. Avis came in at slightly below the industry average.