Published on July 1, 2010 by David
Pardon us, but there's something about those California tourism advertisements.
You know the ones, you've seen them on TV. Over and over again. The Golden State,
itself sinking, sank a lot of money into them, spending $12 million last year for
ad space on national (mostly cable) television. If you've never seen them,
As pretty as these very expensive ads are, they end up being kind of annoying. Who
can say -- maybe it's the smugness. Look at us. Having fun in sexy places! Aren't
you sad you come from somewhere less fun and sexy? Okay, so, fine – destination
advertising is a tough job, and it's rare you'll please everyone. But here comes
the shocker: Guess who's paying for the ads? Tourists.