Frequent Renter Programs

Hertz Reveals the Grand Prize Winner of the Great Gold Promotion

Hertz Gold

Last fall, we wrote about Hertz's Great Gold Giveaway contest, where one Grand Prize winner was going to walk away (well, drive away) with 1,000,000 Hertz Gold Plus rewards points and $10,000 to help with the tax burden of the prize. As we wrote then, the award would be sufficient for seven years' worth of rental cars if redeemed for Standard level awards. The contest would be a big deal for the winner, who was recently announced two months after the promotion ended to great fanfare, including special Gold Carpet treatment (after all, we're talking about Hertz) and some royalties for Kool and the Gang.

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Hertz and Uber Offer Prizes as Part of the Inaugural National Business Traveler Day

National Business Traveler Day

Ordinarily, we make fun of themed commemorative days. National Plan for Vacation Day was one exception because that's a strong reminder to think about summer vacation and even holidays as far distant as Thanksgiving, Hanukah, and Christmas early in the year while the most desirable vehicles are still available! After all, the best chance of getting the lowest rates on a rental is by booking as far in advance as possible (330 days). We then began to see ads for the inaugural National Business Traveler Day (NBTD) -- presented by Upside -- show up on our Facebook timelines. All the ads were for prizes related to first class upgrades but had no connection to rental cars at all. Yet the NBTD sweepstakes has many more partners including rental car companies and ride-hailing services, with a large number of prizes available.

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U.S. Travel Association's Annual Daily Getaways Promotion Has Rental Car Offers

Daily Getaways

Every April, the U.S. Travel Association offers their Daily Getaways program, where selected travel partners make various awards available for purchase each day, Monday through Friday, for a series of weeks. The 2018 Daily Getaways series lasts five weeks, with the first three weeks' worth of offers already posted. Three rental car companies -- Avis, Hertz, and Alamo -- have offers available in the three weeks already published and the most desirable offers sell out within seconds. Should a renter consider sitting at their computers at 1 p.m. Eastern time to seek these offers? The answer, like many other situations in life, is "it depends".

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The Low Down on Budget Fastbreak

Budget Fastbreak

Budget shares the value market with Alamo, Dollar, and Thrifty. As such, its benefits and rewards are aimed at the price-conscious occasional renter rather than the frequent business traveler.

Budget's program, termed Budget Fastbreak, offers some—but not all—of the benefits associated with sister company Avis's Preferred service, usually at a lower daily rate. Signing up for Fastbreak is free and only takes a minute or two.

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AvisBudget 2018 Arizona Drive-Out Special Doesn't Pan Out, Reverts to 2017 Pricing


In a previous blog post, we spoke about Budget and Enterprise's Arizona Spring 2018 drive-out specials. These specials are a nuance of the rental car industry -- each fall, rental car companies focus on getting vehicles to Arizona and Florida (where there's high demand over the winter) and each spring, there's a focus on getting vehicles away from Arizona and Florida (to areas where vehicles will be needed for the summer). These migrations are as predictable as the sun rising in the east and setting in the west, and setting low rental rates is cheaper than spending hundreds of dollar per car for professional transporters. While these fleet redistributions are completely predictable, AvisBudget completely missed the mark on pricing this spring to get vehicles out of the Phoenix metropolitan area. The result is an exceptional, revised opportunity for renters who are seeking to make the one-way trip from Arizona!

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