Updated on November 1, 2018 by Chris
Frequent Renter Programs
When Avis originally launched its motto "We try harder" in 1962, what it really meant was that it tried harder than Hertz, its rival and market leader. Today Avis has ditched the tagline and dropped a peg to the third largest rental car company in the industry. Avis offers a full suite of services primarily aimed at the frequent business traveler.
Avis's loyalty program, Avis Preferred, has two parts: an express rental program that lets you bypass the rental counter and a rewards program to earn free days. It's free to sign up for Avis Preferred, so there's no reason not to. Having said that, the program is not generous enough on its own to compel you to rent from Avis unless you're getting a great rate. And if you're a value-conscious leisure traveler, you might find that Avis's prices tend to stray on the higher side.