Remember When … Dollar Rent A Car channeled another means of transportation (specifically an Airplane) for their advertisements?
Dollar Rent A Car is one of the younger major rental car companies. Founded in 1965, it's younger than sister company Thrifty, parent company Hertz, and many domestic competitors including Avis, Budget, Enterprise, and National. The cars were never actually priced at a dollar but a headquarters in Los Angeles gave the company easy access to well-known potential endorsers.
In the early 1990s, comedian Leslie Nielsen became the star endorser for Dollar . In his transition from a serious actor to one who surely couldn't be called serious, Nielsen starred in multiple advertisements for the firm.