Very few people in the world have heard of Blue Car Rental and for good reason. It's hard to build up any semblance of name recognition when your corporation has a grand total of two locations, both in Iceland! Yet the company has an outsized contest available from now through the end of April 2018; one individual who has a reason to be blue can win a free trip (airfare and accommodation) to Iceland, an appealing tourist destination.
The winner would ostensibly be less blue.
What's the Deal?
According to the contest's homepage, Blue is looking for an unlucky -- "in a fun and crazy way, not a horribly depressing way" -- person or couple who enter via a written or video story. There's a single grand prize, which includes solely airfare and hotel accommodations in Iceland, with no mention of trip duration or providers (all at Blue's discretion). An actual rental car from Blue is not included in the contest's rules, so the eventual contest winner will probably want to request quotes from AutoSlash to find the lowest possible rates!
The one big detracting factor with the contest is prevalent among promotions that require written or video submissions; just like Budget's recent "Road Trips Forever" promotion, all entrants (not just the winner) effectively lower Blue's promotion and marketing budgets in perpetuity, as the company has the right to use materials from entries in any lawful manner forever without any remuneration:
By entering this content (e.g., photo, video, text, etc.), You understand and agree that Blue Car Rental, anyone acting on behalf of Blue Car Rental, and Blue Car Rental’s licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Campaign, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes. without any further compensation, notice, review, or consent.
Overall, we have to give credit to Blue Car Rental. They are offering a contest awarding a trip to Iceland despite their grand total of two locations. How many free trip contests is Enterprise Holdings -- with their almost 10,000 locations -- promoting at the moment? Yeah, we can readily admit we're guilty of #PromotionShaming on occasion.
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