Enterprise Holdings is far and away the largest rental car company in the world and is celebrating the opening of their 10,000th location across their three brands (Alamo, Enterprise, and National) and is launching a contest in conjunction with the site opening. It's not the only major milestone achieved by the corporation recently, as the company just passed 100,000 employees in November 2017. However, Enterprise didn't release a promotional contest to celebrate 100,000 employees, as that occurred during the Fall/Winter 2017/2018 Plus Your Points Offer. So what do we know about the 10,000th location and the renter-oriented contest commemorating the milestone?
Celebrating milestones does reinforce corporate culture.
The official 10,000th site is in the Maryland suburbs of Washington, D.C., located at 702 Rockville Pike, Rockville, MD, adjacent to a Mr. Tire where I spent a lot of time after running over metallic road debris in the region. As the corporation notes, it's the 172nd Enterprise location in the D.C., Maryland, and Virginia region -- a count that excludes Alamo and National locations -- so there's always pretty easy access to a rental car in the area! In fact, the site at 702 Rockville Pike will be the fifth Enterprise in Rockville alone. The building had been vacant for seven years but has been refurbished and a new, eco-friendly on-site automatic car wash has been installed. Aside from those features and the symbolism of the number 10,000, it's really just another Enterprise neighborhood location.
The summers months are notorious for poor rental car promotions -- after all, it's peak demand for the rental companies so there's little reason to incentivize behavior. In fact, we know of four rental car promotions or contests at the moment:
- The Avis Preferred 100 Points for using the app to select or confirm a car offer (ends July 3, 2018).
- The Budget Bucks promotion that's worth (at most) $5 per rental day (ends December 31, 2018).
- The SilverCar Audi A5 Cabriolet giveaway (ends September 10, 2018), and
- This #Enterprise10KSweepstakes offer to celebrate 10,000 locations (ends July 18, 2018).
The contest rules are fairly straightforward. U.S. residents (except Puerto Rico) age 21 or over are eligible to enter the contest once per day using the Twitter hashtag #Enterprise10KSweepstakes, describing what the user would do with 10,000 Enterprise Plus points. Why the limitation on residents 21 or older? Enterprise doesn't rent to customers under the age of 21 except in states where required by law and even then, an individual has to be 21 to sign up for Enterprise Plus points.
By our math, 10,000 Enterprise Plus points are worth just around $500; Enterprise comes up with an approximate retail value of $475 for the prize. However, there's one incredibly nice facet of redeeming rental car, airline, or hotel points -- the taxes based upon the amount paid are reduced to zero when the rate is zero. That means Enterprise Plus points -- or any other rental car company reward points or credits -- tend to be more valuable when redeemed at airport locations due to the dramatic reduction in excessive airport taxes.
Yet there's a downfall with the contest -- just like the other recent social-media contests sponsored by the rental car companies, one of the conditions of entry is that Enterprise acquires the license to use any content from an entry (including photos) in perpetuity. So if you're thinking about trying to win Enterprise Plus points in the Enterprise10KSweepstakes, don't give them your best work!