NOTE: This post refers to a promotion that ended on December 31, 2017.
Matthew McConaughey Lincoln

The AutoSlash team loves anything with wheels. Whether it's a personal vehicle, a cheap rental car, or a vehicle provided by an auto manufacturer as part of an event/offer, we're there. And while many manufacturers have previously offered overnight test drives or incentives for coming in, Lincoln adds a new twist to the offer to make it a "date night". How does receiving a $100 prepaid credit card on top of an overnight loaner Lincoln sound? That's the hook of the Lincoln Date Night Offer valid through the end of 2017.

What's the Deal?

It's pretty straightforward. "Lincoln" and "splash" are rarely used in the same sentence, so the company needs to create awareness among customers who might not normally consider the nameplate. Rather than offer customers a $100 gift card just for coming in and driving on a boring 5-mile loop with a salesperson, the company wants potential buyers to view the vehicle as part of everyday activities and dates. If a customer finds a participating dealership and makes a reservation (required) under this offer, a customer can borrow an MKZ, Continental, MKC, MKX, or Navigator for a full 24-hours and pocket a $100 prepaid Visa card to cover date costs.


You too can be paid to drive a Lincoln.

Our Take

As a one-off, we like this offer but it's only good for those who can strongly say "no" to salespeople. When we go to rental car lots where we can choose our own vehicles, we intentionally select vehicles we haven't driven previously (when available). I'm personally curious about the MKC but there are no participating dealerships in Tennessee.


Perhaps I will borrow one for "date night" when traveling through another state ...

And if one's truly strategic, this offer could be used in lieu of a one-day rental car. I can imagine AutoSlash founder Jonathan getting paid to drive a Navigator on our next AutoSlash team outing! 

There are few restrictions on eligibility. Effectively, the renter has to be over 25, have a U.S.-based driver's license, and comprehensive (full coverage) insurance to participate in the offer. The hardest part for our team is finding a participating dealership but once we do, rest assured we'll be practicing our Matthew McConaughey impersonations!

Official Terms and Conditions from Lincoln 

No purchase necessary. Test drive not required in MD, NJ, OH and TN. Participants must have a valid US driver's license and comprehensive auto insurance, be 25 years or older and sign a test-drive waiver to participate. Valid at participating dealerships; one per customer. Offer is non-transferrable and valid for the scheduled date and time only. Dealer has the right to accept or decline applicants at their own discretion based on program parameters and vehicle availability. Program ends 12/31/17. The OmniCard Visa Prepaid Card is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc.

 

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