High weekly rates got you down? Take a look at this 1950's Hertz advertisement, which offers a week in a swell new Ford Fordomatic, picking up in Mobile, Alabama, for $50.50. In today's money, that's about $410. Gas, oil and insurance were included. There was no AutoSlash.com back then; if there had been, travelers to Alabama's currently kinda oily Gulf Coast would have been able to snag a compact from Dollar and Thrifty for as little as $217 next week, including all taxes and fees. Okay, so insurance and additional tanks of gas now cost extra, but still -- fascinating to see how steep prices were, relatively speaking, back in the industry's early days. (Incidentally, the Grand Hotel still watches over Mobile Bay; the hotel, now managed by Marriott, is one of the best on the Gulf Coast.)

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