Remember when ... Enterprise made a major commitment to the environment by planting trees? The year was 2006 and Enterprise made a commitment to the environment of planting 50 million trees over a period of 50 years. The program -- led by the Enterprise Holdings Foundation in coordination with the Arbor Day Foundation -- is aptly named the Enterprise "50 Million Tree Pledge". Announced in conjunction with the 50th Anniversary of the company, the pledge allows for the planting of trees in the United States, Canada, France, Germany, Spain, and the United Kingdom.
Enterprise doesn't want all the trees to be in a museum.
Why is this salient? Well, Enterprise has continued to meet this commitment. Through the first 12 years of the foundation's initiative, 12 million (12,000,000) trees have been planted with funds provided by Enterprise Holdings. The foundation publicly documents where trees have been planted and why; they also describe where trees will be planted in the current year. For instance, Enterprise reports the following as their 2018 "To Do" List:
2018 Plantings in Progress
* 250,000 trees in the Econfina Creek Water Management Area, Florida
* 140,000 trees in the Atlanta Forest Management Unit, Michigan
* 133,000 trees in Chippewa National Forest, Minnesota
* 100,000 trees in the Custer Gallatin National Forest, Montana
* 70,000 trees in Tahoe National Forest, California
* 50,000 trees in Ireland
* 50,000 trees in Scotland, Northwest England, Northern Ireland and Wales
* 40,000 trees in the Willamette River Basin, Oregon
* 35,000 trees in the Sandhills Game Lands, North Carolina
* 30,000 trees in Klamath National Forest, California
* 30,000 trees in Landes Forest, France
* 30,000 trees in the Spiritwood, Saskatchewan and the greater Toronto area, Canada
* 25,000 trees in Pike National Forest, Colorado
* 13,000 trees in the Sächsische Schweiz-Osterzgebirge Administrative District, Germany
* 4,000 trees in Ateca, Spain
Jack Taylor simply wanted to be known as a good man. The company he founded and built from the ground up -- now the world's largest rental car company -- has many sustainability and social responsibility initiatives, giving away $36.5 million in the fiscal year 2017 alone! And while Enterprise is a clear leader in rental car philanthropy, other firms are also involved in efforts to improve our society; those will be featured in future "Remember When" posts.