Enterprise became famous for its "We'll pick you up" tagline. The free pick-up service is available at non-airport locations and during normal business hours. To be clear, Enterprise does not deliver rental cars to customers; instead, a representative will pick you up at your home, office or auto repair shop and bring you back to the Enterprise location, where you can complete your paperwork for your rental car.
Pick-Up Lines From Other Rental Car Companies
In 1995, Enterprise trademarked the line "Pick Enterprise. We'll Pick You Up."
In January 1996, Discount Car & Truck Rentals tried to usurp Enterprise's line by attempting to register "We'll Pick You Up" as a trademark. Enterprise fought it and won the trademark battle and now also holds the shorter, "We'll Pick You Up".
Then Hertz simply started using the phrase "We'll Pick You Up" without any acknowledgement of copyrights. Enterprise was not amused and Hertz stopped using the phrase after a 1998 lawsuit.
But wait, there's more. In 1999, Advantage Car Rental attempted to trademark the phrase "We'll Even Pick You Up." Predictably, Enterprise won that battle, too, and now owns another trademark.
Finally, Enterprise took a more preemptive strike and covered its bases in Spanish as well, seeking a trademark for "Elige Enterprise. Nosotros te Recogemos."
4 Rental Car Companies That Will Pick You Up
Although Enterprise is well-known for the tagline, it is not the only company that offers a pick-up service.
- Avis: Certain Avis neighborhood locations may provide free local pickup and dropoff if you are within five miles of the rental facility. Note that this is different than Avis Curbside Delivery.
- Budget: At many locations, Budget offers free pick-up service to those in need of local transportation to the location.
- Enterprise: The free pick-up service at Enterprise is available at non-airport locations and during normal business hours.
- Hertz: Off-airport Hertz neighborhood locations also offer free pick up rental car service and return service.
The one place rental car companies won't pick you up? The airport, due to the contractual concession agreements on airport rentals.