Vintage Phone Operator

Remember when rental cars couldn't be booked via the Internet? While it's rare for many customers to book via phone today, it wasn't possible to get online and reserve a car until 1995. In fact, there was no commerce on the Internet until 1994 and many technologists, including Bill Gates, completely missed out on the revolutionary change that would happen online between 1994 and 1996. 

The leader of the Internet revolution among rental cars providers? None other than Alamo! Yet Alamo was too late to the game to register Alamo.com; there's a historical site in Texas. Alamo Car Rental wouldn't be found at Alamo.com until 1999! So how did users book Alamo reservations in 1995?

  • AlamoCar.com? Nope.
  • AlamoRentACar.com? Nope.
  • AlamoCars.com? Nope.

Give up? The website to book an Alamo rental car was the incredibly intuitive www.freeways.com. Really! In fact, type in freeways.com today, and you'll still be redirected to the Alamo website. 

The Alamo Website in 1996, courtesy of Archive.org.

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