Enterprise Papered Car

Decades ago, Enterprise ran advertisements of cars wrapped in mailing paper and tied with rope. Sitting with my grandparents, I always had questions about the driver's visibility and how the Enterprise employee would get out of the car. After all, the vehicle was tied closed with rope!

Today, we still have those same questions (and many more) about these ads. Does the mailing paper suggest the car's going to be damaged, delayed, or go missing? What's the ecological footprint of wrapping a car in mailing paper? And does anyone still use mailing paper?

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