You might think that 4WD vehicles would be a cash cow for car rental companies, but it can actually be difficult to reserve one. Visit the web site of your favorite rental car compay, and it's unlikely to have a search option for 4WD vehicles.
The biggest obstacle to reserving a 4WD vehicle is logistical. Rental companies simply don't want to guarantee they will be able to provide one. Their systems aren't set up to differentiate between 4WD (or AWD) and 2WD, and so if a 2WD SUV or truck ends up at a certain destination, they want the flexibility to be able to rent it out.
Truthfully, if there was money to be made in renting AWD and 4WD vehicles, the rental car companies would be find a way to make it easier for customers to rent them. But renting out these vehicles simply doesn't make financial sense.
First of all, a new 4WD vehicle costs more than the 2WD counterpart and rental car companies encounter horrible depreciation, selling cars after only a few seasons. Some companies, like Sixt, will update a vehicle after only six months. The extra resale value of a 4WD doesn't offset the purchase price, especially when those 4WD vehicles end up being one-wayed to a sunny climate in the winter.
Renters in Florida and Arizona generally prefer 2WD vehicles because they get better fuel economy. So, the rental companies justifiably would rather not promise a 4WD but provide them when it makes sense to do so.
Having said all this, if you need one in, say, Colorado in the winter, there's a good chance you'll find one.
- A 4WD/AWD vehicle is unlikely to be available at a neighborhood location.
- Airports with 4WD vehicles are most likely to serve ski resorts in the winter.
- The 4WD/AWD vehicles will most likely be SUVs or trucks.
- The cost to reserve a 4WD vehicle in the winter is likely to be far more costly than a 2WD with all-season tires.
- Expect a punitive late-return fee in high-demand periods.
When it Makes Sense to Rent a 4WD or AWD Car
A 4WD or AWD vehicle will have better traction, especially on unpaved roads or in snow or ice. A 4WD vehicle can be especially handy on slippery roads, where it reduces the danger of losing control of the vehicle should one or all of the wheels lose grip.
For most renters, a 4WD vehicle makes sense in three common scenarios: snow, off-roading, and towing. But only one of the three is allowed by rental car companies.
The most common reason we hear for requesting a 4WD vehicle is for snowy conditions. While rental car companies would prefer that renters don't drive in winter weather conditions, the snow season is the only reliable time of the year for the rental car companies to make money on a 4WD or AWD vehicle.
At AutoSlash, we can help you search for 4WD vehicles in areas with winter weather—but be prepared to pay dearly. During snow storms and other projected periods of high demand such as holidays, we will often see these vehicles renting for more than $300 per day.
Rental car companies do not allow off-road activities or towing. They are so serious about it that if you take a rental car off-road or use it to tow a trailer, you could be blackballed from renting in the future and placed in the same category as a drunk driver—especially if damage occurs as a result.
Ironically, though, Payless seems to encourage off-roading in its ad campaigns.
Payless advertises violating the rental car contract .
Risks in Renting a 4WD or AWD Car
What happens if you get caught violating your contract by off-roading or towing? First of all, any insurance you purchased from the rental company is void. Any damage waiver provided by your credit card is void. Any personal auto insurance will also likely be void.
After paying any fees and damages to the rental car company, there’s also a risk of landing on the company’s Do Not Rent list.
The Federal Trade Commission reminds renters of actions that can revoke rental car coverage.